Marketing Technology Lead

Grow here. Go further.

Your Team

We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.

At PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing.

This role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence.

Zürich

As per agreement

100%

Internal Firm Services

Everyone welcome

ID: 739501WD

Your Impact

Define and own the marketing technology strategy and roadmap aligned with FY27 priorities
Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform)
Partner with IT to re-architect and optimise the marketing data foundation and data architecture
Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities
Enable scalable, high-quality marketing execution through automation, standardisation, and AI
Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms
Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights
Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing
Enable business-led marketing activation through self-service tools and scalable technology solutions
Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners)
Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)

Your Skill Set

6–8+ years of experience in marketing technology, digital platforms, or marketing operations
Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms)
Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation
Experience working with cloud-based platforms and integrated tech stacks
Excellent stakeholder management and communication skills
Analytical mindset with a focus on scalability, efficiency and performance
Ability to work in a fast-paced environment and drive change across teams
Fluent in English, German is a strong advantage

Your Benefits

Hybrid Flexible Working Model Our work model enables you to spend part of your time working in the office and part at home (provided this is your preference) – unless you’re at your clients’ premises, which is of course always the priority. This approach allows you to tailor your schedule to your personal working style.

Learn and Grow Our learning and development approach helps you gain valuable skills and knowledge to advance your career, not just at PwC. We offer a variety of internal and external courses for training and upskilling. Identify your strengths and areas for improvement and gain new skills to achieve your professional goals. You’ll build confidence, enhance your job performance, and take your career to the next level.

Sustainable Performance PwC is committed to creating an environment of sustainable performance. We therefore offer a range of resources such as sustainable performance workshops, self-leadership trainings, resilience and mindfulness sessions, nutrition webinars, and yoga courses.

Vacation and Leave From maternity, paternity, and adoption leave to vacation and paid leave, we know it’s essential to take time away from work. At PwC, you can enjoy a variety of leave options to recharge, relax, or achieve personal milestones.

Volunteering Are you passionate about doing good and making a difference? That’s great, because so are we at PwC. We encourage you to participate in volunteer work by offering paid time off for volunteering activities. Our Corporate Sustainability programmes help you find purpose and fulfilment while working with us.

My Benefits Portal Introducing our special offers and discount platform! With this platform, you’ll have access to exclusive deals and discounts on a variety of products and services. Whether you’re looking for the latest fashion trends, the hottest tech products, or the best travel packages, our platform offers something for you.

Your Contact

Gosia Wiendlocha-Lautliev

Recruitment Team

Any questions? We are happy to help.

Tel. +41 58 792 21 57

Links

Application process

Career events

More about benefits

Our culture

Your Contact

Gosia Wiendlocha-Lautliev
Recruitment Team
+41 58 792 21 57

About PwC

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Grow here. Go further. At PwC Switzerland, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We're part of a tech-forward, people-empowered network and help clients build, accelerate and sustain momentum across audit, assurance, tax, legal, workforce, deals and consulting.

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